如何选择Google Adwords关键词，是很重要的。Google已经提供了关键词选择工具，我们在选择的时候，就是要把握如下原则：

1. 关键词描述产品或者服务内容要准确。

例如关键词：eCommerce solutions, eCommerce web design, PHP shopping cart software, eCommerce services, eCommerce website design, shopping cart solutions, shopping cart design, shopping cart services。

2. 关键词要加”" or []，这样能准确定位潜在客户展示。

例如：”eCommerce solutions”, “eCommerce web design”, “PHP shopping cart software”, “eCommerce services”, “eCommerce website design”, “shopping cart solutions”, “shopping cart design”, “shopping cart services”

[eCommerce solutions], [eCommerce web design], [PHP shopping cart software], [eCommerce services], [eCommerce website design], [shopping cart solutions], [shopping cart design], [shopping cart services]

3. 关键词除了要准确，也可以加入修饰，选择更多的关键词。

4. Google 的关键词工具：https://adwords.google.com/select/KeywordToolExternal

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